If you’re not sure what Quora is, it’s essentially a Q&A website where users can ask questions, following topics and/or people to gain information through discussions. This makes it a really great resource to tap into.
Why trust the people who respond?
Well since Quora is also a great SEO tool (as search engines index Quora questions and responses driving traffic), as well as having an integrated voting mechanism the people who respond tend to be industry leaders and experts, so you can be assured of getting valuable information. And even more importantly for your business (or your clients’ businesses), by getting involved your website should also start to see a higher ranking in search engine results.
Quora is based on 4 key areas:
- Topics: Questions and answers tagged with that topic will appear in your feed.
- People: Questions and answers posted by these people will appear in your feed.
- Questions: Activity about those question will appear in your news feed i.e. when a new answer is posted on that specific question.
- Boards: Boards let you organise, collect, and share anything from Quora or from around the web.
So why use Quora?
1. Content research.
Coming up with fresh new ideas for content marketing can get tricky, when you have a million and one other things to do. This is where Quora really works for me. By searching through various topics you can come up with new ideas to write about for your blog, your clients blog, or simply to freshen up your own website content. Find out what’s new in technology, software, social media, various industries, etc.
2. Business research.
Use Quora to find out about your own and perhaps more importantly your clients businesses and / or their competitors. You can monitor what people are saying about a business, an industry, a product or service by creating Google Alerts with ‘Quora’ contained within the alert.
3. Staying on top of latest trends.
By identifying and connecting with some experts and leaders who are using Quora, you can follow the trends they’re researching by the questions they’re asking and responses received.
How to use Quora?
1. Ask questions: We often turn to Google when we have a question that needs answering. But I find Google can sometimes throw back a lot of information from anyone and everyone, making it incredible difficult to filter out the key information. Since there are so many experts using Quora, many small businesses receive quick, informative, real, actionable answers to their questions within just a few hours. Startups, Entrepreneurship and technology are among the most-followed topics on Quora, so you can see how it can easily help your business.
2. Answer questions: When you sign up to topics and people, you will automatically have access to the latest questions and discussion. So keep an eye on them and something may crop up that you feel you have the expertise to answer. As you continue to do this you’ll soon see your rank within Quora get more authoritative and your own website should start to see benefits in search engines.
3. Network: There is the option to network on Quora through its private messaging system, although I haven’t quite got to this stage as yet. But if you’ve noticed some great responses to questions in an area that’s of interest to you from a business perspective, you can connect with those people privately which could lead on to a business relationship later down the line.
So if you’re stuck for fresh content ideas, or can’t find the answer to a specific question, or simple need to find out what’s really going on in real-time within a certain industry, sign up to Quora and try it out!