There’s a lot of talk in the VA world about specialising, finding a niche. Of course it is a good idea for any business owner to do this, as it narrows down your target market and in doing so increases your potential to earn.

But it’s not always easy. This I know! Since starting my business 18 months ago I’ve been trying to find my niche, but coming from a very general and quite wide ranging business background I didn’t feel like I had a specialist skill. Of course we all do. I’m sure you do too, but is it something that can be marketed? How can you find your niche? Can you make that niche or does it have to be some skill you already possess?

This can be difficult and perhaps the reason so many VA’s don’t bother to try and figure it out, unless of course they already have a strong marketable skill set that business owners need, such as bookkeeping or similar. Whilst it’s great if you already have the skill set to get into a niche straight away, it is also something that can stem from a passion or hobby and then learnt in order to offer it as your specialism.

Whilst on my own journey to discover my niche, it got me thinking that perhaps there are many other VA’s out there who are experiencing the same dilemma and are unsure of what to do next. If you’re one of them, then perhaps the following questions may work for you as they did for me.

So, take some time out, grab a pen and paper and answer these questions:

  1. What is your professional background?
  2. What industries have you worked in?
  3. What passions do you have?
  4. What hobbies do you have?
  5. What do you enjoy reading and learning about?
  6. What type of people would you like to work with?

And remember to ask yourself these questions too:

  • What don’t you want to be doing?
  • What type of clients don’t you want to work with?

Now take a look at your answers, does anything stand out?

Has something come up that you’d like to investigate further? Perhaps there was a passion that you’d ditched years ago, but revisiting it has made you think that it may be possible to steer it into a viable business.

You may need to take a course. So find out how you can go about doing it.

That’s exactly what happened to me when I went through this process. I realised a passion that I could turn into a viable business and found an online course that gives me exactly the training I need within a time frame I’m comfortable with, so I signed up!

If you are lucky enough to find a niche, an area that you’d enjoy working the 9-5 for, then it’s absolutely worth going after. It will not only make you happier, more fulfilled and enjoy work, but it is likely to bring in more clients and therefore more income than being a jack of all trades.

Good luck with the process and let me know if you managed to find your niche. Or if you’ve already discovered your niche and have built your business round it, has it been successful for you?